Career In
Trend Forecasting
Trend forecasting is the practise of conducting research and developing predictions about consumers' upcoming purchasing patterns. Forecasters are able to give designers and companies a "view" of the future by locating the origin, following the evolution, and seeing patterns in trends.
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Product designers may benefit from the insight provided by trend forecasting to assist them create a product
Background You Need
Recruiters frequently seek candidates with degrees in fashion design, merchandising, or marketing. There are no set mechanisms to participate in forecasting like there are with design because it is a relatively new and modern area of fashion. You can add valuable skills to your resume by participating in a merchandising internship or by interning at organisations like WGSN. You can also demonstrate your passion for fashion by starting your own blog, creating your own trend reports, and writing articles about current trends both inside and outside the fashion business and considering how they might affect fashion.
Career Prospects
Fashion forecasters work with publications, designers, and forecasting companies, and these are excellent places to start. Allowing trend forecasters to concentrate on clothing that is in demand and likely to sell helps designers and labels save money and effort.
